Since its launch in 2023, LinkedIn has developed into a professional network for both individuals and professionals. With over 1 billion members, 67 million organizations, and more than 41,000 talents posted, LinkedIn has evolved into a thriving community. Now, consider the benefits of LinkedIn when used frequently.
LinkedIn is used by both employers and employees. If we don’t use LinkedIn regularly or effectively, then we miss many opportunities, and this costs us a lot of time and waste. So, in this article, we are going to discuss the benefits of using LinkedIn.
If we are on LinkedIn, then there is a great chance that when anyone searches our name, our LinkedIn profile will come to the top of the search results.
Is LinkedIn a Social Media?
Yes, LinkedIn is a social media for professionals, business owners, employers, employees, etc.
So, before getting benefits from LinkedIn, we need to set up our LinkedIn profile first with proper and appropriate details.
We need a well-designed LinkedIn profile to get noticed by hiring managers in different industries.
Here, we can also search for different openings, companies, and professionals based on our qualifications or skills.
Benefits of Creating a LinkedIn Account
If we have a LinkedIn profile, then we have all these benefits of LinkedIn.
My LinkedIn Profile
Here are a few benefits of creating a LinkedIn profile;
- Zero Cost
We can create a free profile on LinkedIn anytime. This costs us only our time when we start using this social platform regularly.
LinkedIn also has premium plans, where we get additional benefits in advanced states.
- Professional Networking
LinkedIn has a global reach, with specific industries and groups to join and contribute there, and here we can connect with like-minded people.
Professionals can use LinkedIn to connect, create relationships, and grow their network by joining groups, taking part in discussions, or leaving comments on others ‘ speak to them.
We can connect with our classmates, professors, former employees, mentors, or with our dream company employees, hiring managers, and other employees etc. These are available on LinkedIn.
We can build our professional network on LinkedIn easily and get recommendations and endorsements from our network, clients, students, juniors, and seniors.
- Job Opportunities
LinkedIn is very popular among job seekers and job givers, as it is a job posting platform and has recruitment tools.
If you are the founder, hiring manager, or team manager of any company, then LinkedIn will be your best companion in finding the best fit.
If you are looking for a job, then you can also search for a job of your interest.
We can set the job alerts to get notified every time when new recruitment is published.
While connecting for these opportunities, we use a formal conversation, which also enhances our professional ability to speak or engage, and sometimes this formal conversation leads to career-changing opportunities without any prior notice.
So, it’s a win-win situation for both ends and will help us to grab the best opportunities.
- Industry Research Tool
LinkedIn will be our new insight research tool to find a company and its employees. We can see the historical insights and trends of that company on its LinkedIn pages.
Sometimes, this tool helps us to mine the mission and vision of any industry with its culture and updates regularly.
Look into the company page to read employees ‘ feedback, etc. This enables us to find the perfect match and relevant information.
LinkedIn is a new newsletter to stay updated in any industry, with their insights or latest trends, and we can follow relevant hashtags and industry voices.
LinkedIn provides us with enough sources to prepare for any job interview, and it provides all the relevant information for that role.
This gives us much information about the competition with projects or key concepts.
- Personal Branding
In this interconnected world, LinkedIn becomes our best friend when it comes to building and expanding our brand.
Here, we can highlight our accomplishments, experiences, and areas of expertise—all of which help one stand out from the throng. LinkedIn serves as our business card and is similar to a first impression when someone views our profile.
We can share our insights, learnings, thoughts, opinions, articles, expertise, or updates, as these help us to stand out as leaders in our industry.
These all enhance our visibility on LinkedIn, and sometimes act as a digital resume, and help others to find us for their role or company.
As we discussed, LinkedIn is our digital portfolio, because it has all our highlights, professional journey, and a summary about us if LinkedIn is used for a purpose. You have to add your past experiences, certifications, and skills.
Anyone can give us testimonials, which build credibility and trust in the digital age.
- Business Development
LinkedIn is one of the amazing platforms for businesses to connect with potential clients or teammates.
Linekidn sales and navigation tools are also accounted for in our business development by advertising, targeting, and generating leads.
We can create our company page, where we can share our latest insights and showcase our products and services.
- Learning and Development
LinkedIn offers us a wide range of learning resources, certification courses, and webinars. These all help the professional to become better in their industry.
The second most significant learning system is based on the experience and knowledge of others. They follow the most recent developments in our field and frequently write on LinkedIn about office strategies, tier job assignments, etc.
LinkedIn also helps us generate leads and collaborations.
- Industry Insights
LinkedIn provides us with a lot of information about any company, their latest update or trends, and this will become our best resource to excel.
These are the most common benefits of LinkedIn for everyone. If you want to create a profile on LinkedIn, then a video tutorial is for you.
- Build Your Network
Building a network of people in one’s chosen field is something that can be done at any time. They could be professors, friends, or classmates. The network is developed with the aid of alumni associations. They may be able to recommend you to other businesses in the future.
Making connections with experts in your field is crucial because it gives you access to information about developments and changes in the business. Additionally, it may pave the way for future professional prospects. Since anyone is only a direct message or connection request away, students can look to industry experts or role models worldwide for proper advice and mentoring.
Get job alerts
Students who are studying overseas or away from home frequently search for internships and employment. LinkedIn is an effective tool for finding a job fast. Links to jobs that fit a person’s profile are displayed. Another option is to look for other job vacancies.
The app gives users access to LinkedIn job postings and also gives them information about people in their network who have or have worked for the organization.
When looking for positions in that specific organization, such individuals can be of great assistance. It is among the main advantages of LinkedIn that other apps do not offer.
Why is LinkedIn Important?
LinkedIn has become a vital resource for professionals in a variety of fields. Numerous benefits for networking, job searching, personal branding, and business development are provided by its distinctive platform.
LinkedIn is important because of its vast personal and professional network. As a result, we have countless relationships and job opportunities.
We have numerous benefits, and the importance of LinkedIn, if we work on it properly, is the following –
- LinkedIn is a job board where we can find jobs relevant to our skills and expertise.
- We can build our brand here,
- LinkedIn helps us to rank at the top of Google searches,
- Company experts can reach us easily,
- We can build a strong and professional network here.
Hence, these are the few important aspects of using LinkedIn. If you are using LinkedIn daily, then you will get benefits from LinkedIn.
Benefits of LinkedIn for Students
If you are a college student, then you must be aware of the benefits of LinkedIn, which are as follows –
- Helps to build their professional knowledge,
- Showcase your talent or achievements,
- Best for job search,
- An easy way to get an internship during college,
- Skill assessments,
- Promote your skills,
- Get your desired company insights,
- It acts like your digital resume, mostly.
- Provided you with publicity,
- Can receive endorsements and recommendations,
- Build your brand,
- Build your business; if any,
- Stay updated on jobs,
- Help you rank in Google’s top searches,
- Showcase your volunteering experience,
- Showcase your projects or assignments,
- Connect with your classmates, professors, alumni, etc.
These are a few benefits of LinkedIn for a college student.
LinkedIn helps a student to stand out from the crowd. So, this is your biggest investment during your college time.
By the end of your degree in college, you will have a strong LinkedIn profile if you are active here regularly and engaging.
Why is LinkedIn Important for Personal Branding?
LinkedIn plays a very important role in building our brand because LinkedIn is a network of professionals or like-minded people.
Here are a few benefits of LinkedIn in personal branding –
- Connect with professionals in the same industry,
- Build strong relationships here,
- Build a professional identity,
- Provides networking opportunities,
- Learn from experts,
- We can showcase our skills and expertise here,
- This helps to build a presence on Google immediately,
These are the few benefits of LinkedIn if we want to build our brand through LinkedIn.
To build a personal brand, he or she must be very active and responsive on this platform to get better reach and engagement.
LinkedIn is not just a social networking site; it’s a dynamic platform that helps professionals to build their brand, connect with peers, access career opportunities, and stay abreast of industry trends, making it an invaluable tool for personal and professional growth. So, these are the benefits of LinkedIn if you make it your friend, post images regularly, and stay updated with Newsfinc also.