As is well known, alt text informs the algorithm about the image’s content by providing a specific text.
In addition to helping to make our material SEO-friendly, alt text is crucial in Google picture search results. In this exclusive guide, we are going to learn a few important aspects of alt text for SEO.
Alt text allows us to make an alternative version of text for that image. It is also known as HTML image attributes, taking on roles when the image is no,t loaded or due to network or technical issues.
Alt text is also known as alt attributes or alt descriptions.
Important Factors of Alt Text for SEO
Image optimization is essential for creating a Google-friendly image with an HTML element called Alt text, since it improves image comprehension. The following are some crucial alt text elements for SEO:
Be Descriptive and Relevant
While inserting an image on any website, we must be sure about that image and our intention to post that image in that article or blog.
While writing the image alt text, make it relevant to that image content, and the description must be accurate based on the context of that image.
The relevancy and description contain the target keyword.
Keep it Concise
For search engine optimization, the image alt text needs to be concise, clear, and informative.
Avoid Keyword Stuffing
We must be sure to keep that image alt text effective and avoid keyword stuffing, and that must look natural and provide value to users.
Use Natural Language
While curating the alt text for SEO, we must use natural language that helps the users to understand it properly.
To make the keyword accessible to both users and search engines, the alt text serves to improve the user experience.
Unique Alt Text for Each Image
Assume that your article contains 3 to 4 images, and you are using the same alt text in each image; this will decrease the SEO efforts of that page.
Every image must contain unique and relevant alt text so that it reflects in Google image search results.
Every image has alt text that gives a lot of information about it, so if someone who is blind or visually impaired sees your page, they should be able to quickly grasp the context of the image.
Image File Names
Before uploading images, we ensure the name of the image is updated and relevant to that image, as this helps algorithms understand the image better in their space.
How Image Alt Text Affects Organic Search Rankings?
Alt text gives a better image description and context to the search engine crawlers and also helps them rank and index that image effectively.
When an image doesn’t load fully, alt text can help by displaying the image in text format, which instantly aids the user in properly understanding the image.
Does Alt text bring Traffic?
Yes, alt text enhances the image in Google Image search results and lists your images in Google Images or image packs.
Therefore, adding appropriate and pertinent alt text to any image improves the blog or article’s performance as well as its traffic and revenues. Therefore, make it in accordance with the guidelines found on Google.
Alt text is so crucial for SEO and should be considered when optimizing images. Other factors that influence how photographs appear in search results include the image’s quality and relevancy, its context within the content, and the overall user experience.