If you are a new marketer, then these can easily substitute your mindset, so these myths must be debunked as soon as possible.
What are Digital Marketing Myths?
Myths surrounding digital marketing are assumptions, attitudes, or ideas that are not supported by facts or that are not accurate in practice. These marketing fallacies will cause your company to miss out on opportunities and waste time and resources on poor marketing methods.
As a digital marketer, you must know these marketing myths and their truth.
Digital Marketing myths have three views, which are the following:
- The client needs digital marketing for their brand and business for promotion.
- Digital Marketing Personnel – who perform and track all these marketing campaigns, monitor them, and utilize them for the best ROI (Return on Investment).
- Students who are learning or going to learn digital marketing.
These 3 have different concerns and beliefs based on their learning and experience. So, these marketing myths must be accepted as soon as possible in the right way; otherwise, these beliefs will stay forever and will ruin your marketing journey.
Let’s discuss the 11 most common digital marketing myths:
1 SEO is a Time Effort
SEO is a one effort is a misconception about marketing, but it’s not true.
You may believe that your work is done once a website is optimized and begins to generate traffic and leads on its own, but this will cost you in the form of lost leads, traffic, or SERP ranking.
However, SEO is an ongoing process, and as many algorithms update, the level of competition increases or decreases timely, and ranking fluctuates.
If you are an SEO person, then you need to work actively on the website, or a business owner, then you must take care of keeping those ranks at the top with respect to the latest updates.
2 Personalization is Creepy
Many non-marketers consider the reasons behind your updates or stories on various social media sites.
But, on the point of business growth and authority, these personalized experiences and learning are appreciated and will lead your business to a higher level.
That is because, being human beings, we all have connected emotions and reflect via our content and making them feel relatable.
So, storytelling is a very important aspect of digital marketing and a digital marketing trend.
3 More Traffic = More Success
If your website receives higher traffic, then this does not guarantee you success or a pipeline of lead generation.
It all depends on the user’s search intent, including whether they came to your website only to browse or to buy something.
If you target traffic to your website, then I would say you get more sales and a targeted audience.
4 SEO is Dead
It does not matter how big or small your business is, Search Engine Optimization must be done to stay at the top of different search engines.
An SEO person must know the ABC of SEO and the conceptual things about SEO.
Let’s discuss.
SEO works until content is created and distributed across the internet. Google also launches its search engine updates and algorithms to keep the content user-friendly and avoid bad practices.
Along with this, organic reach is also not dead, as it gives you long-term traffic and sales organically.
Hence, search engine optimization is very important to build brand awareness, trustworthiness, drive organic traffic, and show your expertise in your industry or field.
5 Digital Marketing is a Quick Rich Scheme
Digital marketing, like other career skills, is not a money-making scheme. It takes time and effort to make it a career and become financially independent.
If you want to earn money through digital marketing, then you need to learn it and practice it regularly to enhance your skills and expertise.
Your consistent efforts are very appreciated in the digital world.
Your income will grow over time and based on your efforts and results, so it depends on your skillset, efforts, and consistency.
6 Just having a Website Makes Your Branding Automatically
Having a website for your business is only the first step, and your business needs to build its presence digitally by actively participating on your website and social media.
A website is your digital asset for your business.
Your website will be lost in the vast ocean of the internet if it is not properly optimized with the best SEO and content strategy in place.
You can showcase your products, services, courses, etc, on your website easily. Anyone can visit your website and purchase them directly from here; it works like your digital store.
Along with this, your social signals and off-page activities also build your brand authority and domain authority.
Hence, having a website is not enough; you need to work consistently on your business domain to stay ahead of the market.
7 Digital Marketing is a Saturated Field
No, digital marketing is a very vast field and does not get easily saturated, because a lot of new technologies and updates are arriving rapidly with their marketing trends or styles.
Depending on your skills and expertise lead to your costing to the company or freelancing journey.
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8 Digital Marketing is a Technical Field
No, digital marketing is a skill-based field; you do not need to be a technical expert to build your career in digital marketing.
You just need basic technical skills, like website backend knowledge or basic coding knowledge.
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9 Negative Reviews Are Bad for an Online Business
Many business owners or digital marketers remove negative feedback immediately and become very happy to manage their brand’s online reputation.
However, these unfavorable reviews serve as a reflection of your company; therefore, you should address them as quickly as you can, rather than focusing on the issue that those reviews raise.
You can reply politely and address their concerns as soon as possible, and negative comments are good, rather than no comments, as your business gets noticed.
So, bad or negative comments must be taken for educational purposes, as they tell so much about your brand and need action on the same.
10 Digital Marketing is Expensive
The most common belief among many people is that digital marketing is very expensive.
Digital marketing is very cost-effective. Every digital marketing campaign has a different cost level, based on the level of your business and your investment.
You can learn from YouTube, free courses, etc. So it is the biggest marketing myth debunked today. You can also learn digital marketing from Vivek ChhimPa at a very affordable cost.
11 Email Marketing is Spammy
Sometimes, it becomes spammy when only marketing is done via email marketing.
As a digital marketer, you must be aware of these and take care of your audience to feed them with right content with the right strategy.
The most effective method of establishing positive interactions with your audience is through email marketing, which can be sent straight to their Gmail inbox and instantly convert leads.
You can start with a newsletter to collect emails from your potential audience and then target them based on their interest or demand.
According to a few statistics, there will be 4.6 billion email users in 2023, and about 60% of users check their mail mostly in the morning.
Last Words
These are the 11 myths about digital marketing that need to be dispelled. I did that; if you are a person, digital marketer, or business owner, you need to be mindful of your surroundings and address these common misconceptions about digital marketing.
If there are any other myths about digital marketing from your side, then the comment section is for you.
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Disclaimer
The above article is based on the author’s learning, experience, and expertise. If you are going to use any of this, then proper attribution and citation are needed.
If any external linking is found in this article, here, the author is not responsible for that source, if any change is seen now or later.